De derde expositie in Het Hem, in een tweehonderd meter lange tunnel, wijst de mens op z’n plek. Stop met dat egoïsme en help de natuur met je kennis en technologie. …. Hij schrikt niet terug voor schoonheid en beeldrijm.
The iconic art director talks about “Chapter 3HREE”. - Glamcult
Rarely does it happen that we exit an exhibition feeling so bubbly and bouncy that you’d think it was not art that we had just consumed. This is the state of being cultural centre Het HEM left us in after our visit to its “Chapter 3HREE”. Masterminded by iconic Dutch art director Maarten Spruyt and curator Rieke Vos, the group exhibition consists of work by 27 artists and has the basement of Het HEM as its focal point.
The oeuvre prize went to stylist and exhibition maker Maarten Spruyt. “This icon, maximalist and creative brain has left his mark on the landscape of style. He set the tone, combined artistic with creative, showed that styling is so much more comprehensive than just dressing people up. He lifted countless exhibitions, photo series and museum halls to a higher level.” ELLE Style Oeuvre Award 2017
ELLE - Femmes fatales: Strong Women in Fashion
Ongelofelijk maar mode, hier is eindelijk het eerste retrospectief ter wereld gewijd aan creatieve vrouwen.
Die rust creëren Spruyt en Reshef ook door accenten aan te brengen die bij het onderwerp en bij de locatie van de tentoonstelling passen. Spruyt: “In Paleis het Loo legden we een tapijt neer met een levendige afbeelding die gebaseerd was op het plafond.
Unlike the usual art historian, a stylist, and in particular Maarten Spruyt, creates moods, dreams or stories unbound by boring purist facts, thus bringing the objects on display to tantalizing life. His museum adventure started back in 1991 when Sjarel Ex, director at Centraal Museum Utrecht at the time, approached Maarten to create some show-windows in the new costume hall. His signature rich styling was applauded, mainly y the audience - the art critics needed a bit more time to get used to the results of this style hurricane. He subsequently did a big bang of a fashion exhibition with curator Jos’e Teunissen and when Sjarel Ex made his move to Booijmans van Beuningen in Rotterdam he asked Maarten to let his fashionable light shine on, or in this case from underneath, a travelling Dali show. The special lightning design – inspired by Dali’s preferred sunset light – let his surreal work float, and combined with the refined stylist eye on juxtaposing Dali’s infamous paintings and drawings with fashion, film and objects, it made the show a groundbreaking success. Maarten’s name was secure don the museum world’s hot list.
Maarten’s most recent show, a display on Dutch court fashion throughout the centuries at the GEM in The Hague, may well be one of his finest to date. Naff and dusty as historical costume displays tend to be, Maarten let his imagination run wild and managed to get the staff on his hand to create fabulous fashion landscapes and even a fashion graveyard, masterfully combining the two-dimensional with the three-dimensional. It also takes a lot more the charm, another one of Maarten’s great assets, to get a serious museum to display damaged and beyond repair court dresses, from a completely different period in history mark you. But Maarten’s dead serious, passionate, respectful and ultimately perfectionist attitude towards his work eventually guides any team – fashion minded or not – to the wonderland he wants to create.